In the 1970s, on the fringes of the running craze, people realized that a marathon just wasn’t enough. Ordinary people began to found entertainment in the wilderness, giving birth to the sport of adventure racing. It started in New Zealand, and since then the number has grown from just a few hundred into thousands and thousands of racers around the world. Mark Burnett brought adventure racing to the United States, producing the first Eco Challenge in Utah in 1995. It was considered one of the world’s most difficult races. In this short promo video, learn about adventure racing and the MAX Adventure Racing company.