In the 1970s, on the fringes of the running craze, people realized that a marathon just wasn’t enough. Ordinary people began to found entertainment in the wilderness, giving birth to the sport of adventure racing. It started in New Zealand, and since then the number has grown from just a few hundred into thousands and thousands of racers around the world. Mark Burnett brought adventure racing to the United States, producing the first Eco Challenge in Utah in 1995. It was considered one of the world’s most difficult races. In this short promo video, learn about adventure racing and the MAX Adventure Racing company.
Mid-America Xtreme (MAX) Adventure Racing Promo
Lead Adventurer at Nerve Rush
For three years, Alan traveled to 60+ countries as an international cost-of-living surveyor. Back in New York City, when he's not running, rock climbing or geeking out about UAV drones, Alan runs a marketing agency that helps companies generate more sales-ready leads using inbound marketing techniques.